Singapore has limited-scale in-country diaper production, with Kimberly-Clark’s Tuas site being the sole facility that makes Huggies and neighbouring baby-care items. Most of the diapers purchased in Singapore arrive via imports, with key suppliers coming from well-established plants in Malaysia, Vietnam, China and Japan. Modern trade channels—including large hypermarkets, pharmacy chains and leading e-commerce websites—account for the bulk of retail sales.
1.Kimberly-Clark Singapore Pte. Ltd.
By manufacturer, Huggies—backed by Kimberly-Clark—carries the banner of locally produced lines, while the local entrant Pee-Ka-Poo operates on a direct-to-consumer model and outsources production to contracted plants in the region. The principal global rivals, including Pampers (P&G), Merries (Kao), MamyPoko (Unicharm) and Drypers (Vinda Southeast Asia), rely on imports. The overall profile of the market thus swings toward a configuration of limited local output and a predominately imported assortment.
Country: Singapore
Address: 81 Tuas South Avenue 8, Singapore 637558
Phone: 1800-4844437
Web: huggies.com.sg
Main product assortment: Diapers, Wipes, and related baby-care items
Because Kimberly-Clark is the sole company with diaper lines produced within Singapore’s borders, the majority of items listed in retail come from well-known overseas labels. This market breakdown continues by identifying Kimberly-Clark, then listing prevalent Singapore lines alongside parent companies: MamyPoko—Unicharm, Merries—Kao, Pampers—Procter & Gamble, Drypers—Vinda and GOO.N from Daio, while naming typical production locations for each and standard local sales outlets. This structure makes it easy for users to view the split between domestic output and imported labels at a single glance.
2.Unicharm (Singapore)
The subsidiary UNI-CHARM SINGAPORE PTE. LTD. steers the group’s Baby Care (MamyPoko), Feminine Care (Sofy), Incontinence Care (Lifree), and Pet Care units. The Singapore office primarily drives its brands alongside local distribution, acting as importer and partnering with DKSH Singapore for broad retail presence. Core to its baby diaper line, the MamyPoko label ranks among Singapore’s top tier, competing closely alongside Pampers, Huggies, and Drypers. The country serves as a marketing and commercial front rather than a production site, with goods mostly rolling off the group’s Thailand and Indonesia factories. The group relies solely on proprietary brands and does not manufacture for third parties in local trade.
Country: Singapore
Address: Unit 5151, Level 5, 10 Anson Road, International Plaza, Singapore 079903
Web: sg.mamypoko.com
Phone:
• UNI-CHARM SINGAPORE PTE. LTD.: (+65) 6274 6292
• Consumer hotline: 1800-22-9922
• Main distributor (DKSH Singapore Pte. Ltd.): (+65) 6471 1466
Main Product (Singapore):
MamyPoko baby diapers and wipes, covering the Extra Dry, Pants Extra Dry, Air Fit, Standard, Kids Pants, and Preemie series.
3.Kao Singapore Pte. Ltd.
Kao Singapore Pte. Ltd. operates as the Singapore arm of Kao Corporation, steering brand governance, sales, marketing, and customer service for the Consumer Products range within the country. The subsidiary also extends oversight to Chemicals and Salon Professional segments, including the Goldwell and KMS brands. Within the infant diaper segment, Merries serves as Kao’s proprietary label. All production occurs in Japan, and shipments arrive directly in Singapore; the brand does not engage in third-party production arrangements. While the precise trading share within Singapore’s diaper segment remains veiled from public reporting, the most credible estimates typically originate from proprietary market analysis subscriptions. Merries, however, cultivates pronounced brand presence and distribution reach via key retailers and well-optimized online platforms.
Country: Singapore
Reception: 83 Clemenceau Avenue, #16-08, UE Square, Singapore 239920
Web: kao.com/sg ; Merries Singapore (official portal); Merries “Shop Online” portal
Telephone: +65 6471 2811
Main Product: Merries baby diaper range and diaper pants (manufactured in Japan, imported exclusively for the Singapore market)
4.Procter & Gamble (Singapore)
Singapore houses both P&G’s Asia-Middle East-Africa regional headquarters and the Singapore Innovation Center (SgIC), from which the firm manages brand strategy, marketing, and product innovation across the region. The SgIC, strategically set within one-north’s Biopolis precinct, stands as one of the larger privately-operated R&D centers in the Lion City. It provides advanced development and testing facilities for several brands, including Pampers, on projects spanning concept to prototype.
The company applies an own-brand model (OBM) to Pampers within Singapore, foregoing external contract manufacturing. Diapers find extensive shelf-space in leading omni-channel outlets such as FairPrice, Guardian, and RedMart. While precise market share remains proprietary, both product visibility and the level of marketing support suggest a commanding position.
Sourcing strategy reveals that P&G’s only Singapore manufacturing footprint is the Tuas facility dedicated to fragrance production. Diapers are instead dispatched from regional production sites in the wider Asia group, which collectively anchor Pampers manufacturing within the company’s global supply chain.
Country: Singapore
Address:
Office / Regional HQ: The Metropolis Tower 2, #21-07, 11 North Buona Vista Drive, Singapore 138589
R&D Center (SgIC): 70 Biopolis Street, Singapore 138547
Web: Corporate — pg.com; Brand — Pampers
Phone: +65 6712 3227 (Procter & Gamble International Operations SA Singapore Branch)
Main Product:
Pampers disposable baby diapers and pants, including Premium Care Tape/Pants, Baby-Dry Pants, and overnight variants, are marketed and sold via leading retail and digital commerce platforms in Singapore.
5.Nino Nana (Singapore)
Nino Nana, the environmentally-conscious premium baby diaper label, is conceived, manufactured, and supplied in Singapore exclusively by Sky Technologies Pte. Ltd. It champions a Totally Chlorine-Free (TCF) promise, caters to sensitive skin, and stays remarkable thin without sacrificing absorbency. The supply stream embraces in-house design (choosing, for example, FSC-accredited pulp from Finland and highly absorbent SAP from Japan), a short-hop domestic warehouse, order fulfilment, and a direct-to-consumer model through its website and WhatsApp. The brand’s curated presence at FairPrice, Guardian, and at Amazon.sg widens its reach, and Sky Technologies is actively courting foreign distribution agencies. Verified sources confirm that Nino Nana is operated as a proprietary label rather than a contract manufacturer for outside clients. While precise market-share data is unpublished, multiple sector analyses keep the brand in the conversation about Singapore’s diaper sector.
Country: Singapore
Address: Registered Office: 68 Circular Road #02-01, Singapore 049422; Warehouse: 4 Defu South Street 1, #07-14, Defu Industrial City, Singapore 533756.
Web: ninonana.com
Phone: +65 8815 6203 (WhatsApp)
Main Product: Disposable baby backup (Tape & Pants) bearing TCF, zero scent, no preservatives, clinically Dermatest-verified for gentleness, remarkable thinness, and a high-profile protective rise; available on ninonana.com, at FairPrice, Guardian, and via Amazon.sg.
